Using webhooks in Marketo you can integrate with Burst SMS to send automated messages to your new leads and current customer database


Create a new webhook in Marketo


Navigate to Admin section > Webhooks




Click on New Webhook






1. Enter Webhook Name


2. Enter Webhook Description


3. Enter URL: https://apikey:apisecret@api.transmitsms.com/send-sms.xml


Your API key and creating your API secret can be found in SETTINGS (header menu of your Burst SMS account)


4. Request Type: POST


5. Template: This is the message you will be sending out.


Enter the following:


from= 614XXXXXXXX&to={{lead.Mobile Number}}&message={{my.SMS Message}}


i.e. from= Your Burst SMS dedicated virtual mobile number in international format


to: The destination phone number. Use the Token for your lead’s mobile phone number in here. It might look like {{lead.Mobile Number}}
message: Use the the Marketo Token created earlier to parse your message.


6. Request Token Encoding: Form/Url


7. Response Type: XML


Step 4 - Create a Smart Campaign


This is where you call your webhook and set any filters or triggers for your SMS campaign


1. Within your Marketo SMS Program, create a smart campaign.




2. In the smart list tab, select if your campaign is a one-off blast (using a filter) or to send out an SMS (using a trigger) from the options available on the right hand side of your screen.


3. From the flow tab, select Call Webhook




4. Activate or Run your campaign


NB: This integration does not allow replies into your Marketo program.