What is MMS?


Multimedia Messaging Service (MMS) is a standard in telco delivered mobile messaging where you can include text, sound, images and video. This provides a more interactive and eye catching experience for the user and the visual content displays and plays within the recipients SMS application standing out from all other SMS (text only) content and messages.


What is the structure of an MMS?


  • Subject line (20 characters)
  • Content/artwork
  • Text copy (1,000 characters)


How does an MMS display?


Unlike any standard text based message, an MMS displays the creative in the SMS app on a users phone. This has the distinct benefit of being eye-catching, and standing out from all other text only messages.



In addition to that, an MMS 'Previews' on a users phone, again standing out from any text only based messages.


The Sender ID will be a custom sender ID you choose (3-11 characters, alphanumeric only and no spaces).


We recommend only to use vertical (portrait) or square images as nearly all modern device screens are vertically aligned.


Who does the Creative?


You are required to produce your own creative. 


What sort of file formats are accepted?


The following are the most widely used file formats that we recommend to use for your MMS creative. These have historically shown the highest level of successful deliveries:


  • .gif (including animated- recommended for best results)
  • .jpg


NB: When using Photoshop etc for creative files, please remember to remove all meta data from you final creative.


Tool to remove Meta Data: ImageOptim


What does it cost?


MMS is charged based on a combination of 2 things. Firstly the number of contacts you are looking to send to, and secondly the size of the creative file you want to send (in kb).


Please contact our Sales team for a per MMS price quote.


Where can I send to?


Currently we are only able to send MMS in Australia.


Is there an 'optimum' file size bracket?


Static Images:

The smaller the better as far as delivery is concerned - but of course small files can be limiting in what you can do. If your objectives permit, we recommend going at least below the 350kb bracket, and even down to the smallest bracket of 215kb. Not only have we seen good results at this level in the past, it keeps your costs down. And given most of the 'banners' and display ads you see online are sub 30kb, you can still achieve good creative results.


We recommend an image that is 640px by 1138px, or 1080px by 1920px, both have the same aspect ratio of 9:16. The images will be sized to meet the width of most screens.


Animated GIF:

We recommend either 480x720 (tall), 480x640 (tall), 640x640 (square) 480x480 (square) sizes depending on the amount of animation.


What do you get when buying MMS?


  • Optimisation for graphic and text to reduce file size
  • Hosting
  • Message creation
  • Test send
  • Contact cleaning and uploading
  • Final send


What is the maximum throughput?


Max 30,000 MMS per hour, or 500 per minute


Do I get a test?


On the platform, you are able to send a test MMS to your own mobile or even a list of contacts.


How to get started?


Fill out the form located HERE or call us on 1300 012 014.


Want to learn how to design the perfect MMS? Click HERE