Product Update: July 2025

Enhancements

📨 Smarter inbox actions

Quickly take control of your conversations with our new context-sensitive inbox menu. You can now mark chats as read or unread in just a click, making message management smoother than ever.

📢 Campaigns: More clarity, better control

💳 Billing clarity for SMS credits

If you’re on the credits billing method, you’ll now see the total SMS credits used for both:

• Campaign sends
• Test messages

This makes planning and budgeting campaigns more transparent and predictable.

🌐 Better compliance for USA & Canada

Customers in the USA and Canada can no longer use generic domain tracking links, which are not supported in those regions.

• The track link toggle is now disabled.
• A helpful prompt guides you to set up a custom domain if you'd like to track links.

 

🛠 Fixes & Improvements

Inbox

• Message templates now correctly populated with contact details in new conversations.
• We’ve added validation to prevent using invalid recipient/sender combinations.

Campaigns

• Maori characters now display correctly in SMS messages.
• Unicode characters are now automatically converted to standard SMS-friendly versions to reduce message length and cost. For example:
  • Curly quotes → straight quotes
  • Dashes → hyphens
  • Ellipsis → ...
  • Non-breaking spaces → regular spaces
• Blocked use of ~ in link IDs to ensure accurate SMS cost calculation.
• Clearer language in test message modals: now showing ‘Shared Number’ instead of just ‘shared’.
• You’ll now receive an error if trying to send to empty contact lists.
• We’ve added clear, actionable validation for:
  • Missing track link URLs in pasted templates
  • Required fields in the test message and campaign screens

Campaign costing

• Our campaign cost calculator now takes custom domain length into account—so you get a more accurate preview of spend before sending.

Performance

• MMS API endpoints (GET/POST) updated to match our latest specs and features.