There are half a million apps on the iOS and Android app stores, how do you get yours onto peoples phones? With SMS you can deliver direct links to your App Store download page - no searching.

ad:tech Sydney developed an app that people at the conference could load onto their phone to get information about sessions and speakers, providing an incredible experience to visitors.

Make installation easy

In order to install an app normally you need to open the app store, search for the app and install it. In most cases, 3 or 4 similar apps turn up, and it is hard to know specifically which app to download.

Use an SMS link to deliver the user straight to the right page.

ad:tech put up posters advertising SMS keywords that could be texted into a virtual number that would return a direct link to the app download page.

Using the Burst SMS keyword system

Each Burst SMS keyword can be setup with an auto responder. The responder can have a link within it that can take the recipient directly to a webpage, app store page, or trigger other apps like maps or video.

Finding the App Store link

For Apple iOS you find the link when you visit iTunes and bring up your App page. On the page, there is a drop down that has an option to copy the link. This is the link you need for your SMS.


Creating shortened measurable links using

SMS uses limited characters, so a URL shortener is mandatory. is great for creating short links, it is free, you get full analytics on each link, and you can customise the URL with your own URL and extension which makes them look great in an SMS.

Got multiple versions of your app? Deliver them to the right store

When a link is activated in an SMS, the browser of the phone opens and performs a detection.  At this stage, we can run a simple piece of code to pick up wether the phone is iOS, Android or something else, and deliver them to the right store. The below example uses links to the Google Gmail App.

Browser detection and redirection code

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<script type="text/javascript"> // <![CDATA[
//iPhone Version:
if((navigator.userAgent.match(/iPhone/i)) || (navigator.userAgent.match(/iPod/i))) {
    window.location = "";
//Android Version:
if(navigator.userAgent.match(/android/i)) {
    window.location = "";

The simplicity of SMS

As you can see SMS and SMS Keywords are a simple and cost effective way to distribute apps and increase your visibility. Get started today.